I know, I know, a lot of people don’t think they can write, but writing articles is one of the easiest, and least expensive ways to conduct local business marketing.

Article marketing is a way for you to let people know about your company, your brand, your products and services.

Articles do not have to be long essays that you dreaded during school. They can be short, and fun to write. The trick is to be yourself and write to your customers! Write as if you were talking to your customers. For example, if you are casual in your business, then be casual in your writing.

When conducting an article marketing campaign, know what message you are trying to convey before you begin to write. Don’t try to give them every important point in one article–you will either overwhelm them or they won’t have any reason to come see you because you already shared it all.

Always remember to include information in your article so the reader can find you! There is nothing more frustrating for a prospective customer then to be excited about something and then not know how to get more information.

If done correctly, article marketing can be used to expand your business and your bottom line while you are having a good time.