The phrase “content is king” is well known and absolutely true for marketing your business on the internet.
In a brick and mortar store you have “face time” with the potential customer, you can talk to them and answer their questions. They can also look around, read labels or literature about your product and services.
Sure they can “look around” your blog or website, but if you don’t have information for them to read that is relevant to their interests, they won’t last long. So even if you have the best SEO in the world and are getting lots of people to visit your site, your business won’t be helped if they just click away.
That is what adding content to your site is all about. You can provide information that answers frequently asked questions, news alerts, the latest and greatest item that will improve their life and so much more. And of course you want to add content that is unique to your business, your customers, your location. But often the information people are looking for is not unique. Just like you might have handouts that are standard information, you can provide this sort of information on your website…mixing it in with your personal touch.
Besides, relying on all your own content can be time-consuming and frankly, sometimes we can all use a little help. But finding the source of quality content can be equally time-consuming.
Well, I found a resource that offers some free and some low cost options in a variety of niches. Visit check out their variety of articles, audios and videos that you can personalize for your business–no matter what business you are in, you can easily have content for your site–quality content that saves you time while still providing a service for your customers.