This is part 1 of a 6 part series
Local Search Optimization
Be sure your business is optimized for local search. It is important to note that this is different from traditional SEO practices. While having a website can be a great idea, it is not necessarily the first place you should start–even when talking about getting found online! (I know, sacrilege, right?)
What local search optimization does for you is it actually helps the search engines and your potential customers to fine you online. It also helps them to find what content is most important on your site, if you have one.
The first thing you must decide as a local business owner who wants to improve their local search rankings is what is most important for YOUR business. And that depends on the type of business you have. The needs of a retail shop will be different from those of a restaurant and those of a doctor, for example.
Most local businesses want more customers to come into their physical location. As one friend puts it, “boots in the door.” With that goal in mind, you want to focus your web presence on getting local search results.
If you don’t have a website yet, this is the ideal time to get it done right. A website is not just about looking good. It is about being found, and that requires the right structure. It takes some planning, but really is a pretty logical process. You can take this on yourself if you have or get the right training. Otherwise, hire someone who specializes in websites for local search results. This is a very important distinction to make when having your site built.
Already have a website? No worries. You can tweak what you already have to get found more easily by Google. If you don’t know how, give us or another local search company a call to improve your results.
The tools of the trade to get results: website structure, optimizing each page, using tags properly, and adding keywords, links, and metadata.