Effective Social Media Marketing is not merely putting up profiles on Twitter, Facebook, LinkedIn, YouTube and every other social site you can think of!
In fact, your social media efforts may be more effective marketing tools in your internet advertising toolbox if you only choose one venue–as long as you are choosing the RIGHT one for your market AND you are updating it often with fresh, unique, relevant content.
If you are doing all this yourself, you can easily spread yourself too thin and become overwhelmed with all the different media, learning what goes where and how to utilize it all effectively. Especially if you are doing this for yourself, it is far better to start slow…begin with one social site if you don’t already have a social media plan in place. Become comfortable with that platform and use it appropriately. Then as you become comfortable with it you can branch out to other platforms. But even when you hire a Social Media Manager, it doesn’t mean that you should be on every social site there is.
Choosing the right site(s) is an important part of effectively using social media for business.
Whatever you do, do not merely put up a profile page and a couple of posts and expect to see dramatic results. These things take time. You are building a relationship with readers and potential customers. You must add value to their lives in order for them to friend/follow/connect with you. By providing good content that is relevant to your industry on a regular basis you position yourself as an expert–a person they can go to to learn more, someone they can rely on!
Bottom line is people want to do business with people whom the know, like and trust–I know you have heard that before, but it is still true. So let people get to know you. Don’t be afraid to let your personality come through. Will everyone love you? Of course not…but they won’t in real life either, so why should cyber-space be any different?
I’m not suggesting you must create “controversy” as a strategy to gain followers. There are people who have done that effectively, but if you are not controversial by nature, if you don’t enjoy debating with others then this is not a strategy for you. I am saying to be yourself, and that may include having some controversial points of view at time.
Let your personality, style and knowledge come through. This will allow potential clients to learn why they should follow/learn from/buy from/listen to you as opposed to someone else in your market. You may have fewer numbers, but the followers you do have will be much more loyal to you. And after all, it isn’t about quantity, it is about quality!
By effectively using Social Media as part of your marketing efforts you can boost your website rankings with the search engines and increase your sales:
- Post Regularly
- Let People Get to Know YOU
- Provide Good and Unique Content.