Bit of Delicious Links Social Media Disaster for Local Businesses

Social media tip for local businesses: Google declares twDeliciouso sites contain malware, using them can result in YOUR site being blocked. Reconsider your links, on your site and also what you use in your social media campaigns.

While Google is not the only search engine around, it still is the kingpin. And what Google wants, Google gets. Or rather, what Google doesn’t want, Google slaps. This is an important social media tip for local businesses to keep in mind.

Case in point, this weekend two popular sites were blacklisted by Google.

In order to “protect” us, Google often declares that sites are malicious. This may or may not be true, but that is actually beside the point. Once blacklisted, sites will be flagged as contained Malware–especially if you (or your potential customers) use the Google owned Chrome browser.

According to Google’s Safe Browsing page on del.icio.us:

Of the 370 pages we tested on the site over the past 90 days, 69 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 2014-10-26, and the last time suspicious content was found on this site was on 2014-10-26.

Malicious software includes 17 trojan(s), 14 scripting exploit(s). Successful infection resulted in an average of 1 new process(es) on the target machine

If you want to know more details about the most recent blacklist, read this article on WordFence: http://www.wordfence.com/blog/2014/10/a-malicious-del-icio-us/

A general rule of thumb is don’t click on a link you don’t know. If you use a link shortener (like bit.ly, which was also blacklisted, albeit temporarily) you may want to reconsider. If you use Twitter a lot for your business you may want/need to use the shorteners in order to not exceed the character limitations, but still it is good to keep in mind that many people will not click a link they can not read.

 

Yahoo! Sells Delicious Bookmarking Site

If you are a user of Delicious, you may have received an email from Yahoo! informing you that they have sold the bookmarking site to the founders of YouTube.

The email also provides instructions on how you can seamlessly move all your bookmarks to the new owners (business name AVOS.)

I always encourage people to read Terms of Service and Privacy Policy agreements, and maybe you did when you joined Delicious. Know that the old TOS and Privacy policies will no longer be in effect with the new owners, but there are links to the new policies in the email.

Some people are concerned about the “changes” to the agreements. While I’m not a lawyer, the new agreements appear to be pretty standard. Don’t post or link to bad stuff. Be at least 13. That kind of stuff. One of arguments made against them was the “vague” wording that including stipulations that you not post or link to anything that is “offensive” or “vulgar.” Certainly these terms are quite subjective, but personally I didn’t see anything that raised a red flag…but each person should decide for themselves.

Advantages to making the move:

  • You keep using Delicious as you have been
  • Keep your existing bookmarks

If you don’t make the move:

  • Your account will be closed & therefore you will lose your bookmarks, approx July of this year

What information will be transferred if you agree to the migration:

  • Delicious username
  • Delicious password
  • Email address
  • First Name
  • Last Name
  • Bookmarks, Tags and Notes
  • Inbox items
  • Tag Bundles
  • Tag Descriptions
  • Network Members
  • Subscriptions
  • Blogpost jobs
  • Twitter Auth credentials (if supplied)

AVOS claims they are committed to expanding Delicious, adding functionality and fun in the future.

To transfer your bookmarks, you can opt-in here (you can also create a new account at the same page.)

If you’d rather export your bookmarks to another system–either your own computer or a competitor’s product, you can also sign-in and use the export tool.