If you are a local business without a Facebook page you might not know what the big fuss is all about. And, if you don’t already have a Facebook page, then you might not think you need to care.
Unless you have more clients and money than you can handle, then you definitely want to care about Facebook. Google is constantly updating its algorithms and more and more weight appears to be placed on social media for ranking your business pages in the search engine rankings.
Depending on your specific industry there may be other social media venues that are important for your business, but Facebook is still the #1 place to be seen, and found, on the internet social scene.
The good news is that you can put your own personality or brand on your Facebook page much more easily now with the Timeline format. Big businesses are using Facebook Timeline to their advantage and so can you.
Read more (and see examples) here:
Of course, these are mostly BIG companies with big advertising budgets. And don’t kid yourself into thinking that Facebook is not advertising–it really is. And these companies prove that it is internet advertising that works.
But just because they are spending megabucks on their advertising campaigns doesn’t mean that you should ignore Facebook any more than you would ignore other advertising media. You don’t buy full-page ads in national magazines that would suck up your ad budget for the next 10 years…but that doesn’t mean you never have a print ad out there. Same logic. Stick within your budget, but you must allocate some funds into advertising (that works for your business!) if you want to continue to grow and be profitable.
After all, you provide a service or product, but the purpose of business is to also make money.
Check out the Timeline ideas and start to think about how you might adapt them for your own Facebook page.
Of course, we are here if you want some help, whether it is building a page or tweaking it.