DIY is Ticket to Business Failure

Alyson B. Stanfield, AKA the Art Biz Coach, has written this about the Do It Yourself mentality that artists have and why it can hold them back from having the success they so deserve.

The same is true for many small business people–no matter what their industry–so read on (emphasis is mine):

Why You Need to Lose the DIY Mentality

Most artists are overwhelmed with the work that must be done to build a business, but they resist turning over tasks to professionals who can assist.

When you seek support for your business from consultants, assistants, and other professionals, you:

  1. Gain valuable time to focus on your genius work (making and marketing). This is what makes you money!
  2. Allow other people, who are probably better trained than you, to use their strengths for your benefit.
  3. Contribute to a more vibrant economy by employing someone else.

If you aren’t reaching YOUR goals, if you aren’t enjoying your business, consider that it might just be you are doing things that other people could do better/more quickly. Yep, you have to pay them, but it frees you up to do what you are good at, and love to do. This gives you more joy in your business (and life) and to grow your business which is a smart business –and LIFE–decision!

Take a few minutes and write down what business activities you are currently doing (or avoiding!) that you would love to have someone else do instead.

Now write down what activities you enjoy doing the most.

Where does your business make its money?

Make it your resolution to focus on what you enjoy the most and finding someone else who can help you with the other stuff. This will allow you to use YOUR expertise while they use theirs to benefit your business and your clients or customers.

Now THAT’s a win-win proposition!

If you are not sure where to start get we can help!

Social Media Marketing: Outsource or In-House

If you are already participating in Social Media Marketing then you are on the right track for business today. The question then becomes should you keep it in-house or should you outsource it to a Social Media Manager?

From Mashable, a fantastic resource for business and marketing, there are four questions to consider when making that decision.

  1. Can effective social media drive your business growth?
  2. How well is your social media working today?
  3. Could outsourcing free up your time to focus on business operations?
  4. How do you measure ROI?

By answering these questions for yourself you can readily make the determination if it is worth your time to do your social media marketing yourself, or if you have an employee, their time, or if you are better off outsourcing that work so you can focus on other activities.

I would also add, do you enjoy it? Enjoyment isn’t the only factor of course. If you enjoy it but are not effective at it, then you still may want to outsource it. On the other hand, if you enjoy it but are not effective at it you may opt to receive some training on how to be more efficient and effective at it so you can continue to do it.

My philosophy is, do the income producing activities that you enjoy and focus on those–and outsource as much of the rest as possible!

Read the entire article for the details