Here in the US we have been dealing with the repercussions of Panda since February…well, world, get ready it is your turn!
Not sure what the Google “Panda” (aka “Farmer”) update is? Read more in this article from WebProNews.
Whether this will hurt or help small businesses in the long-run is still topic of much discussion. In the meantime, give your customers good content. Focus on what you do well and don’t try to “game” the system. If you follow those guidelines you will probably be okay.
And remember–Google may be powerful, but they are not the only game in town.
Making sure your Local Search and Social Media campaigns are balanced helps keep your business from suffering too much when (definitely “when” not “if”) any particular player changes the rules!
If you aren’t sure if your business is represented in a balanced way then contact your internet marketing provider and ask for an update.
And if you’ve been trying to do this all yourself, this is a great time to delegate that to someone else so you can get back to focusing on your business and leave the marketing to folks like us.